Financial Performance

WPP reported a 1% decline in full-year organic revenue, attributed to reduced client discretionary spending in North America and China. Despite this, the company's headline operating profit increased by 2% to £1.71 billion ($2.17 billion), aligning with market expectations.

Client Activity

Post-election, advertisers have resumed activity on Elon Musk's social media platform, X, as part of WPP's broader strategy to increase brand investments on the platform.