Acquisition of Interpublic Group

Omnicom Group announced a $13.25 billion acquisition of Interpublic Group, propelling Omnicom to become the world's largest agency holding company. This strategic move is expected to attract regulatory scrutiny.

Global Media Account Wins

Unilever concluded its global media review, expanding its agency roster to include all six major holding groups. WPP's Mindshare was reappointed in key markets such as the US, UK, and China. Publicis Media secured markets including Thailand, the Philippines, and Vietnam. Interpublic's Initiative took over the account in Canada, while Omnicom Media Group will oversee the Unilever media account across the GCC countries. Havas Media and Dentsu were also added to Unilever's agency roster.